The Crossing at Smithfield

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A Dynamic Marketing, Advertising and Promotional Channel

WS Development creates innovative and welcoming retail environments with extraordinary architecture in a lively-open-air experience. Our destinations deliver so much more than shopping – they are filled with dynamic merchandise mix, delicious dining, first-class entertainment, lush landscaping, social gathering places and are defined by the energy that spills out onto the sidewalks. We craft a special place for our valued customers.

Through strategic marketing partnerships, we work with select brands to communicate and interact directly with these valued consumers. With 85 properties nationwide, we are a trusted member of the community, and can offer coveted demographics, exceptional presence, exciting events, and compelling programming for high-touch branding opportunities to connect with our shoppers, tenants and partners.

We offer local and national brands flexible programs for reaching targeted audiences through:

  • Digital and static media
  • Events, promotions, displays, product sampling
  • Web and social media marketing
  • Carts & kiosks
  • Temporary in-line store locations

The Crossing at Smithfield developments

National, regional and local packages can be customized to fit clients' business needs and to maximize their return on investment.

Joan Jolley, Business Development, 617-646-3204

A list of select premier lifestyle centers are listed below; for our complete portfolio go to our corporate website.


Boston - Seaport Square

Chestnut Hill - The Street

Dedham - Legacy Place

Lynnfield - MarketStreet

Mansfield - Mansfield Crossing